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Using the Help Search
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Columns for Marketing Campaign Export Tab

You can select the columns to display on your report.

Contents

Field Description
Actual Cost This column displays the actual cost of the marketing campaign.
Actual Revenue The total expected revenue for won projects that are associated with the marketing campaign.
Budget This column displays the amount budgeted for the marketing campaign.
Campaign Manager This column displays the marketing campaign manager.
Create Date This column displays the date on which the record was created.
Create User This column displays the Vantagepoint user ID of the employee who created the record.
Current Action This column displays the current action in the marketing campaign.
Description This column displays the descriptive title for the marketing campaign.
End Date This column displays the marketing campaign's end date
Exchange Rate Date This column displays the date on which the exchange rate went into effect.
First Action This column displays the first action in the marketing campaign (for example, Kickoff Campaign).
Launch Date This column displays the marketing campaign's launch date.
Manager 3 This column displays a third manager associated with the campaign.
Marketing Campaign Name This column displays the name of the marketing campaign.
Marketing Mgr This column displays the marketing manager who is responsible for the marketing campaign.
Modify Date This column displays the date on which the record was most recently modified.
Modify User This column displays the user ID of the person who most recently modified the record.
New Action This column displays the new action that has been scheduled in the marketing campaign.
Number This column displays the numeric identifier for the record.
Objective This column displays the goal of the marketing campaign (for example, Lead Generation).
Organization If your enterprise uses organizations, this column displays the code for the organization that is associated with the record.
Organization Status This column displays the status (active, inactive, or dormant) of the organization that is associated with the record.
Potential Revenue This column displays the potential revenue that can be generated by this marketing campaign.
Project This column displays the project associated with the marketing campaign.
Record Status This column displays the status of the marketing campaign: Active or Inactive.
Revenue This column displays the amount of revenue your firm expects to generate from the marketing campaign.
Status This column displays the status of the marketing campaign record: Active or Inactive.
Target Audience This column displays the market segment to which the marketing campaign is directed (for example, Chief Financial Officers or Project Managers).
Type This column displays the type of marketing campaign (for example, Webcast, Direct Mail, or Seminar).
Universe This column displays the total number of firms targeted by the marketing campaign.