Measures and Dimensions in Reports
PivotTable reports in Excel consist of the following types of data - measures and dimensions.
For example, a report lists employees in each office with total labor hours and labor costs for each month of the current year. Employees and office are dimensions; total labor hours and labor costs are measures.
Usually report columns consist of measures, and report rows consist of dimensions. In an Excel PivotTable report, measures and dimensions can be placed as either columns or rows.