Marketing Campaign Export
Use the Marketing Campaign Export report to download marketing campaign data to a Microsoft Excel spreadsheet file or other file format.
Contents
Column | Description |
---|---|
Marketing Campaign Name | This column displays the name of the marketing campaign. |
Number | This column displays the numeric identifier for the marketing campaign. |
Status | This column displays the status of the marketing campaign: Active or Inactive. |
Organization | If you are using organizations in Vision, this column displays the organization in your firm that is responsible for the marketing campaign. |
Project | This column displays the project associated with the marketing campaign. |
Type | This column displays the type of marketing campaign (for example, Webcast, Direct Mail, or Seminar). |
Budget | This column displays the amount budgeted for the marketing campaign. |
Launch Date | This column displays the marketing campaign's launch date. |
End Date | This column displays the marketing campaign's ending date. |
Description | This column displays the descriptive title for the marketing campaign. |
Target Audience | This column displays the market segment to which the marketing campaign is directed (for example, Chief Financial Officers or Project Managers). |
Objective | This column displays the goal of the marketing campaign (for example, Lead Generation). |
Actual Costs | This column displays the actual cost of the marketing campaign. |
Revenue | This column displays the amount of revenue your firm expects to generate from the marketing campaign. |
Campaign Manager | This column displays the marketing campaign manager. |
Marketing Manager | This column displays the marketing manager who is responsible for the marketing campaign. |
Manager 3 | This column displays a third manager associated with the campaign. |
Record Status | This column displays the status of the marketing campaign: Active or Inactive. |
First Action | This column displays the first action in the marketing campaign (for example, Kickoff Campaign). |
Current Action | This column displays the current action in the marketing campaign. |
Next Action | This column displays the action that is scheduled to occur after the current action. |
Universe | This column displays the total number of firms targeted by the marketing campaign. |
Create User | This column displays the user ID of the person who created the marketing campaign record in the Marketing Campaigns Info Center. |
Create Date | This column displays the date on which the marketing campaign record was created. |
Modify User | This column displays the user ID of the person who most recently modified the marketing campaign record. |
Modify Date | This column displays the date on which the marketing campaign record was most recently modified. |