Project Pursuit and Pipeline Management
Project pursuit and pipeline management are critical processes that your marketing and sales staff use to monitor and assess their efforts as they pursue new business for your enterprise.
Pipeline Management
Your sales and marketing pipeline includes all of the people and activities involved in generating new business. The pipeline begins with the identification of new leads and continues as you target those leads through marketing campaigns. Because you maintain all lead and marketing campaign data in the hubs, and because you can link and track leads and campaigns, Vantagepoint makes it easy for your sales and marketing staff to manage new business in the pipeline.
After leads are in the pipeline, you can qualify or disqualify them, depending on their level of interest in doing business with your enterprise. If a qualified lead has an upcoming project for which they are accepting bids, you can create an in pursuit project and begin tracking activities and status for that project.
Finally, if your pursuit results in an awarded contract, you simply change the pipeline stage for the project from an in pursuit stage to a won stage, automatically ensuring continuity of data from prospect to active project.
Project Pursuit
After you identify a prospect for potential future business, whether from a lead or from elsewhere, you can enter the project data in the Projects hub.
- Enter project name, address, and phone information.
- Enter estimated revenue.
- Establish a project's open and close dates, total days open, and current status.
- Update a project's current pipeline stage.
- Maintain a list of competitors for the contract
- Schedule and manage project-related activities, including marketing campaign activities.
- Identify project team members and specify their roles.
- Link clients, vendors, subcontractors, and contacts to a project.
After you enter in pursuit project data in the Projects hub, use this data to generate reports, schedule activities, and monitor opportunity status.
In addition to the tracking features available in the Projects hub, you can set up email or Notification Center alerts to notify team members when the stage of an in pursuit project changes. This makes it possible for you to keep staff members apprised of the current status of those projects and to trigger appropriate team responses as a project moves from one stage to another.