Use the Responses tab to record and maintain information about the contacts that responded to the marketing campaign.
To track marketing campaign responses:
-
In the Navigation pane, select
.
-
Use the search field above the marketing campaign name to search for and select the campaign for which you want to add or track responses.
-
Click
+Add Response to open the Contact Search dialog box and select one or more contacts that you want to associate with the marketing campaign.
The
Contact column in the Responses grid lists the
contacts that you select and
Vantagepoint creates a hyperlink between each
contact and the corresponding record in the
Contacts hub.
For information on building a Contact search, see
New Search Dialog Box.
-
To see details for any contact listed in the
Contact column, click the hyperlink to open the contact record in a separate window.
-
If the Lead Qualification process is enabled in
, the
Firms column displays firms associated with the selected contact and you can click the hyperlink for any qualified firm to open that record in a separate window.
The
Rating and
Qualified Status columns also display if the Lead Qualification process is enabled.
-
If necessary, use the
Status column to change the contact status:
- Active: The contact is currently being pursued.
- Inactive or
Terminated: The contact is not being pursued and does not display in contact lookup lists. However, any links that were created for the contact prior to the inactivation or termination remain.