Field | Description |
Actual Cost
|
This column displays the actual cost of the marketing campaign.
|
Actual Revenue
|
The total expected revenue for won projects that are associated with the marketing campaign.
|
Budget
|
This column displays the amount budgeted for the marketing campaign.
|
Campaign Manager
|
This column displays the marketing campaign manager.
|
Create Date
|
This column displays the date on which the record was created.
|
Create User
|
This column displays the
Vantagepoint user ID of the employee who created the record.
|
Current Action
|
This column displays the current action in the marketing campaign.
|
Description
|
This column displays the descriptive title for the marketing campaign.
|
End Date
|
This column displays the marketing campaign's end date
|
Exchange Rate Date
|
This column displays the date on which the exchange rate went into effect.
|
First Action
|
This column displays the first action in the marketing campaign (for example, Kickoff Campaign).
|
Launch Date
|
This column displays the marketing campaign's launch date.
|
Manager 3
|
This column displays a third manager associated with the campaign.
|
Marketing Campaign Name
|
This column displays the name of the marketing campaign.
|
Marketing Mgr
|
This column displays the marketing manager who is responsible for the marketing campaign.
|
Modify Date
|
This column displays the date on which the record was most recently modified.
|
Modify User
|
This column displays the user ID of the person who most recently modified the record.
|
New Action
|
This column displays the new action that has been scheduled in the marketing campaign.
|
Number
|
This column displays the numeric identifier for the record.
|
Objective
|
This column displays the goal of the marketing campaign (for example, Lead Generation).
|
Organization
|
If your enterprise uses organizations, this column displays the code for the organization that is associated with the record.
|
Organization Status
|
This column displays the status (active, inactive, or dormant) of the organization that is associated with the record.
|
Potential Revenue
|
This column displays the potential revenue that can be generated by this marketing campaign.
|
Project
|
This column displays the project associated with the marketing campaign.
|
Record Status
|
This column displays the status of the marketing campaign: Active or Inactive.
|
Revenue
|
This column displays the amount of revenue your firm expects to generate from the marketing campaign.
|
Status
|
This column displays the status of the marketing campaign record: Active or Inactive.
|
Target Audience
|
This column displays the market segment to which the marketing campaign is directed (for example, Chief Financial Officers or Project Managers).
|
Type
|
This column displays the type of marketing campaign (for example, Webcast, Direct Mail, or Seminar).
|
Universe
|
This column displays the total number of firms targeted by the marketing campaign.
|