Options Tab of CRM Plus Settings

If you use the CRM Plus module, on this tab you enable the Lead Qualification feature.

Contents

Field Description
Enable Lead Qualification

Select Yes to turn on the lead qualification feature in the Contacts hub. A Qualified Status field is added to the Summary pane of the Contacts hub. This field allows you to specify that a contact is a lead that will go through the qualification process to become a qualified contact.

With this feature turned on, you:

  • Enter a lead as a contact record in the Contacts hub.
  • Determine the lead's level of interest in doing business with your enterprise.
  • Qualify the contact and build a relationship because the contact meets your requirements and is interested in doing business with your enterprise.
  • After the lead is qualified, create or associate it with a project or firm record if it has an upcoming project for which it accepting bids. This allows you to begin tracking related activities and status.
  • Associate a marketing campaign with contacts, projects, and firms.