Financial Analysis Page

This page uses data collected about budgets, time, and finances to calculate and forecast trends such as expected profit and cost.

The validity of these figures depends to some extent on how you use TrafficLIVE:

• Profit as estimated. Expected profit based on the expected revenue and costs as estimated.
• Profit forecast as work hours.

  TrafficLIVE allows you to allocate more or fewer hours to employees than you have sold. For example, a 10-hour task is having difficulties therefore you assign it 20 hours. Most agencies sell to a fixed fee therefore in this case, you will earn less money.

  This profit is based upon your revised estimate including extra work hours you may have allocated.

• Profit as scheduled. Forecast based on the hourly employee costs of scheduled work.

Based on how you use TrafficLIVE, and the information that you see on the page, you can decide which is the most appropriate.

After work is scheduled, TrafficLIVE uses the cost of the allocated employee to calculate your cost and estimated profit.