Marketing Campaign Export

Use the Marketing Campaign Export report to download marketing campaign data to a Microsoft Excel spreadsheet file or other file format.

Contents

Column	Description
Marketing Campaign Name	This column displays the name of the marketing campaign.
Number	This column displays the numeric identifier for the marketing campaign.
Status	This column displays the status of the marketing campaign: Active or Inactive.
Team	If you are using teams in GovWin Capture Management, this column displays the team in your company that is responsible for the marketing campaign.
Contract	This column displays the contract associated with the marketing campaign.
Type	This column displays the type of marketing campaign (for example, Webcast, Direct Mail, or Seminar).
Budget	This column displays the amount budgeted for the marketing campaign.
Launch Date	This column displays the marketing campaign's launch date.
End Date	This column displays the marketing campaign's ending date.
Description	This column displays the descriptive title for the marketing campaign.
Target Audience	This column displays the market segment to which the marketing campaign is directed (for example, Chief Financial Officers or Capture Managers).
Objective	This column displays the goal of the marketing campaign (for example, Lead Generation).
Actual Costs	This column displays the actual cost of the marketing campaign.
Revenue	This column displays the amount of revenue your company expects to generate from the marketing campaign.
Campaign Manager	This column displays the marketing campaign manager.
Marketing Manager	This column displays the marketing manager who is responsible for the marketing campaign.
Manager 3	This column displays a third manager associated with the campaign.
Record Status	This column displays the status of the marketing campaign: Active or Inactive.
First Action	This column displays the first action in the marketing campaign (for example, Kickoff Campaign).
Current Action	This column displays the current action in the marketing campaign.
Next Action	This column displays the action that is scheduled to occur after the current action.
Universe	This column displays the total number of companies targeted by the marketing campaign.
Create User	This column displays the user ID of the person who created the marketing campaign record in the Marketing Campaigns Info Center.
Create Date	This column displays the date on which the marketing campaign record was created.
Modify User	This column displays the user ID of the person who most recently modified the marketing campaign record.
Modify Date	This column displays the date on which the marketing campaign record was most recently modified.