A
marketing campaign is an event or activity designed to reach new and existing
clients to generate new business. For example, you might send an e-newsletter or speak at a conference. Use the
Marketing Campaigns tab to associate one or more
marketing campaign records with a
contact.
Contents
The
Marketing Campaigns tab is only available if you are using CRM Plus.
Much of the information for
DPS is entered and displayed in grids on various forms. For information about using grids, see
Working with Grids.
Marketing Campaigns Grid
Use this grid to associate
marketing campaign records that were entered in the
Marketing Campaigns hub with the current
contact record. When you select a
marketing campaign record, the fields on this grid update to display its information. Click the
+ Add
Marketing Campaign option to add records to this grid.
To copy or delete a
marketing campaign on the grid, click
, and select the desired option.
Click
to filter the grid contents based on column values. For information about how the filter works, see
Filter the Grid Results.
Field | Description |
Marketing Campaign
|
This column displays the name of the
marketing campaign that is associated with the
contact. Click the name of the campaign to display a tooltip containing details about the
marketing campaign. Click
More in the tooltip to display the full
marketing campaign record on a separate browser tab.
To associate a
marketing campaign with the
contact record, click+ Add
Marketing Campaign, type one or more characters from the
marketing campaign's name, and select from the list of campaigns that automatically displays. Or, click
to select from the full list of campaigns. If the
marketing campaign has not yet been added in
DPS, you can add a new record in the
Marketing Campaigns hub.
|
Marketing Campaign Manager
|
This column displays the name of the
employee who is assigned the role of Campaign Manager for the
marketing campaign.
|
Type
|
This column displays the type of
marketing campaign. For example, Webcast or Tradeshow.
|
Stage
|
This column displays the
marketing campaign stage. For example, Active, Completed, or Planning.
|
Status
|
This column displays the
marketing campaign's status and a color indicator:
- A campaign with an
Active status is currently in use.
- A campaign with an
Inactive status is not in use.
|
+ Add
Marketing Campaign
|
To associate another
marketing campaign with the
contact, click this link and select the
marketing campaign in the
Marketing Campaigns area.
|