Marketing Campaigns

A marketing campaign is an event or activity designed to reach new and existing clients to generate business and improve future marketing success. You can track campaign costs and activities and related contacts, opportunities, and projects.

The Marketing Campaigns hub includes a summary pane and a set of tabs that provide quick access to campaign information. While using the summary pane, you can add or review key data such as the marketing campaign status, stage, type, objective, and results.

The tabs provide additional fields of information where you can add or review more specific details about the currently selected marketing campaign. Your system administrator may add custom tabs and fields to supplement these.

Marketing campaigns are only available if you own the Deltek CRM Plus application.

Tab	Purpose
Overview	You review and edit key data, such as the campaign description, associated promotional project, campaign manager, and marketing manager.
Responses	View a snapshot of the responses of contacts to your marketing effort.
Activities	Create and maintain lists of activities for the marketing campaign.
Opportunities and Projects	Track any opportunities and/or projects that you learned about as a result of the campaign.
Files & Links	Upload, view, and store documents that are related to the current campaign record. You can also add links to external documents, graphics files, or other files.